Here, the hero is just aiming for what he wants and reaches for it from of a sense of righteous ignorance. Usually, the hero is forced into making a fateful choice out of a sense of righteousness.
The world is full of stories about reluctant heroes, but rarely does it shine a light on those who make the tough decision in the hopes it allows them to remain blissfully unenlightened. It's not that radical an idea it's just executed differently. Evil Dead managed to consistently hit one nail squarely on the head throughout its initial 10-episode run: It was able to frame its story around the conflict that is Ash's complete inability to be the hero and his supposed destiny as the hero.
That scenario, with its ominous tones and sink holes opening up everywhere just as Ash finally negotiated a settlement he could not only live with but, in his foolish little mind, be made happy by, pretty much sums up where the series' strengths lie. And, naturally, that deal appears to bring about a potential end-of-the-world scenario as Ash and his traveling companions make their way to the sunshine state. Evil Dead would have its hero make a deal with a (possibly the) devil in exchange for a new beginning in Jacksonville and a little gas money. It's a classic scenario of an unlikely hero facing off against seemingly insurmountable odds so, naturally, a show like Ash vs. "The Dark One," who wants to rule them all under the pretense of bringing order to their natural state of chaos – you know, like The Godfather. After spending the last 30 years whittling away a meager existence as a stock clerk at a Michigan big box store, he's met with his fate as "El Jeffe." That fate makes him the only man who can stand against the forces of the evil Deadites and the woman, Ruby, a.k.a. Loveable loser Ashley "Ash" Williams is just looking for his piece of the pie.